Belding, Don 1969

Don Belding, a successful advertiser, discusses his past career and the advertising industry.

General Interview Information

Interviewee Name: Don Belding

Additional Parties Recorded:

Date: c. 1969

Location: Lubbock, Texas

Interviewer: Rolf T. Wigand

Length: 45 minutes

Abstract

Tape 1, Side 1: Interest in advertising, High school yearbook, Effects on social life, Effects of marriage on career, Reasons for living in Los Angeles, California, Sailing as a hobby, Retirement, Decision to become advertiser, World War I hospitalization, Destination to become and "ad man", Advertising career, Office boy, Creative writer and account executive, First creative article, Telegraph operator, Clammoth Falls, Oregon, Obtained a newspaper company, Bankruptcy, Origin of Foot,Cone, and Belding advertising agency, Liquidation of Lord and Thomas advertising agency, Operation directors, Retired previous accounts, Activities in community organizations, Advertising activities after retirement, Bad business experience, Financial habits, Don Belding International Fund, Texas Tech College, Lubbock, Texas, Advertising education, Foot, Cone, and Belding (again), Role in foreign branches, Expected accomplishments, Reasons for fund in Lubbock

Tape 1, Side 2: Don Belding International Fund (continued), Lack of finances foreseen, Carl Duzberg Society, Personal feelings about young adults, Preferred qualities for advertising career, Current advertising opportunities, Advice to young advertisers, Opinion on satellite advertising, Socioeconomic views

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