Marbut, Robert
Robert Marbut delivers a speech on the factors influencing the communications business.
General Interview Information
Interviewee Name: Robert Marbut
Additional Parties Recorded: None
Date: None Given
Location: Lubbock, Texas
Interviewer: None Given
Length: 35 minutes
Abstract
Tape 1, Side 1: Introductory comments,
Biased views of the communications industry,
Industry not subject to laws of economic marketplace,
Views defined in turns of customer needs met,
Definition of communications industry,
Meeting customer needs,
Print thrust,
Electronic thrust,
Understanding market needs,
Looking externally,
Factors effecting all segments of communications industry,
Economy,
Workforce,
Consumer,
Technology,
Government,
Advertising,
Competition,
Role of consumer,
Targeting needs of consumer,
Change in audience,
Segmentation of consumers,
Specializations,
Electronics and networks,
Changes in Radio,
Transferring consumer needs to products and investments,
Concepts of marketing,
Community information center,
Consumer element,
Impact of technology,
Computers,
Communications,
Government controls over communications industry,
Federal Communication Commission,
Deregulation Act,
Postal rates,
Merging of companies,
Role of advertising,
Revenues,
Newspaper,
Television,
Radio,
Magazines,
Growth of retailers,
Increasing market shares,
Segmenting,
Expense of advertising,
Changes and advancements in advertising,
Competition within the industry,
Keys to success.
Tape 1, Side 2: Windup and thanks
Range Dates: None Given
Bulk Dates: None Given
Access Information
Original Recording Format:
Recording Format Notes:
Transcript:
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