Cook, Richard 1972-05-31
Richard Cook, advertising manager for the Lubbock Avalanche-Journal, reviews his career and discusses the newspaper’s changing and constant factors in its advertising policies.
General Interview Information
Interviewee Name: Richard Cook
Additional Parties Recorded:
Date: May 31, 1972
Location: Lubbock, Texas
Interviewer: Dee Powell
Length: 30 minutes
Abstract
Tape 1, Side 1:
Brief review of career,
Discussion of "retail" or "display" advertising,
Hemphill-Wells "preferential" treatment explained,
Recalls World War II experiences,
Effects of discount stores on growth of shopping centers cited,
Present advertising rates given,
Estimates number of accounts,
Practice of "Trading out" mentioned,
Notes advertising policy changes,
Changes in design recounted,
"Coop" advertising discussed,
Examines policy concerning x-rated movies and liquor ads
Tape 1, Side 2:
Blank
Range Dates:
Bulk Dates:
Access Information
Original Recording Format:
Recording Format Notes:
Transcript:
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