Horton, Jerry 1969-12-03

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Jerry Horton conducts a conference devoted to university fundraising organizations and techniques. Note: Poor recording quality makes listening very difficult.

General Interview Information

Interviewee Name: Jerry Horton

Additional Parties Recorded:

Date: December 3, 1969

Location: Lubbock, Texas

Interviewer: AAC Conference

Length: 1 hour, 15 minutes


Tape 1, Side 1: [Inaudible], College parents’ organization, Services, Fund raising, Appeals, Parents’ Day, Formation, Similar to alumni association, [Inaudible], Fund development programs, Determining potential donors.

Tape 1, Side 2: Fund development programs (continued), Involvement with school, [Inaudible], Solicitation methods, Failure to ask for money, Organizational giving (foundations), [Inaudible], Preparation of approach, Appeal methods, [Inaudible], Development personnel effectiveness.

Tape 2, Side 1: Organizational giving (continued), Development personnel effectiveness (continued), Motivation, Foundation research, Administration and faculty resources, Contacts with foundations, Information as an aid to fund raising.

Tape 2, Side 2: Blank

Range Dates: 1963-1969

Bulk Dates: 1969

Access Information

Original Recording Format:

Recording Format Notes:


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