Norfleet, Tom 1969-12-03

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Tom Norfleet, vice-president of Success Motivation Incorporated, addresses the needs and problems of motivation to an alumni director’s conference in Lubbock. Note: Another message, taped at a faster speed, is superimposed over this lecture.

General Interview Information

Interviewee Name: Tom Norfleet

Additional Parties Recorded: None

Date: December 03, 1969

Location: Lubbock, Texas

Interviewer: AAC Conference

Length: 2 hours 10 minutes


Tape 1, Side 1: Motivation, Rules, Concept of behavior, Definition of motivation, Motives, Actions, Externally induced motivation, Innovations to deal with, Incentive motivation, Combined fear and incentive motivation, Punishment/Reward training or conditioning, Attitude motivation, Personality influences, Attitudes, Habits/instincts.

Tape 1, Side 2: Motivation (continued), Change in reflexes/personality, Problems in motivating people, Motivational methods, Effective goal setting, Goals of motivation, Effective sales, Successful motivation.

Tape 2, Side 1: Motivation through change, Affect the person’s personality, Reflexes, Lifelong accumulation, Force, Impact—one time contact, Repetition/multiple contacts, Impact versus repetition, Differences between motivating a crowd and stirring them up, Self-imposed limitations, Motivational blocks, Past failures, Complacency, Displacement of limitations, Affirmations, Daily injections of positive ideas.

Tape 2, Side 2: Positive thinking, Motivating an organization, First motivate the stronger people, Develop positive ideas and goals, Set realistic goals, Personal goals versus industrial goals, Selling, The secret of selling, Incentive and fear as motivation.

Tape 3, Side 1: Selling (continued), Focus on the end result, Highly motivated individuals.

Tape 3, Side 2: Blank

Range Dates: 1969

Bulk Dates: 1969

Access Information

Original Recording Format:

Recording Format Notes:


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