Norfleet, Tom 1969-12-03
Tom Norfleet, vice-president of Success Motivation Incorporated, addresses the needs and problems of motivation to an alumni director’s conference in Lubbock. Note: Another message, taped at a faster speed, is superimposed over this lecture.
General Interview Information
Interviewee Name: Tom Norfleet
Additional Parties Recorded: None
Date: December 03, 1969
Location: Lubbock, Texas
Interviewer: AAC Conference
Length: 2 hours 10 minutes
Abstract
Tape 1, Side 1: Motivation,
Rules,
Concept of behavior,
Definition of motivation,
Motives,
Actions,
Externally induced motivation,
Innovations to deal with,
Incentive motivation,
Combined fear and incentive motivation,
Punishment/Reward training or conditioning,
Attitude motivation,
Personality influences,
Attitudes,
Habits/instincts.
Tape 1, Side 2: Motivation (continued),
Change in reflexes/personality,
Problems in motivating people,
Motivational methods,
Effective goal setting,
Goals of motivation,
Effective sales,
Successful motivation.
Tape 2, Side 1: Motivation through change,
Affect the person’s personality,
Reflexes,
Lifelong accumulation,
Force,
Impact—one time contact,
Repetition/multiple contacts,
Impact versus repetition,
Differences between motivating a crowd and stirring them up,
Self-imposed limitations,
Motivational blocks,
Past failures,
Complacency,
Displacement of limitations,
Affirmations,
Daily injections of positive ideas.
Tape 2, Side 2: Positive thinking,
Motivating an organization,
First motivate the stronger people,
Develop positive ideas and goals,
Set realistic goals,
Personal goals versus industrial goals,
Selling,
The secret of selling,
Incentive and fear as motivation.
Tape 3, Side 1: Selling (continued),
Focus on the end result,
Highly motivated individuals.
Tape 3, Side 2: Blank
Range Dates: 1969
Bulk Dates: 1969
Access Information
Original Recording Format:
Recording Format Notes:
Transcript:
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