Tarrance, Lance 2025-06-10
This interview features Lance Tarrance as he focuses on his work with the Texas Republican Party from 1963 to 1968. He outlines how they defined Republican party platforms, researched competitive counties with split ticketing trends. He speaks about the Goldwater for President and Tower Senate campaigns, along with other work done in those years. He wraps up this interview speaking on parallels to today’s campaigns and issues.
General Interview Information
Interviewee Name: Lance Tarrance
Additional Parties Recorded:
Date: June 10, 2025
Location: via zoom
Interviewer: Elissa Stroman and Sean Cunningham
Length: 02:04:51 (2 hours 4 minutes)
Abstract
Volunteering with the Republican Party; Involvement with the Barry Goldwater campaign in Texas; Connections with other Republicans; working on granular approaches to politics; Analyzing the granular data and building up to getting Tower reelected; Building up the Texas Republican Party; Splits in the Texas Democratic party and Texas becoming a Republican stronghold; Staffing in the early years of the Texas Republican Party; other data points they looked at; Issues that swung favor to Republican candidates; Appeal to minority voters; How they approached different regions in Texas; Reflections on the 1968 campaign; Gender in voting trends in the 1960s and early 2020s; closing discussion
Access Information
Original Recording Format: born digital
Recording Format Notes: patrons may listen to audio in our reading room
Transcript: transcript available on dspace
Related Interview: Tarrance, Lance 2025-05-23; Tarrance, Lance 2025-06-17
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