Tarrance, Lance 2025-06-17
This interview is the final interview featuring Lance Tarrance as he discusses campaigns he was involved in the 1970s and his polling company in the 1980s. He speaks on the direct impact polling had with the Republican campaigns he was involved in, detailing how his company called and aggregated data in the late 1970s through late 1980s, detailing his approach to presenting survey data to campaigns. The interview wraps up with his thoughts on the shift to a Republican-majority government in Texas and the impact his research and polling work had on these changes.
General Interview Information
Interviewee Name: Lance Tarrance
Additional Parties Recorded:
Date: June 17, 2025
Location: via zoom
Interviewer: Elissa Stroman and Sean Cunningham
Length: 01:27:30 (1 hour 27 minutes)
Abstract
Reflections on the 1976 Republican presidential election; The Panama Canal being a hot button issue; assessing different regions; Starting his own company in Texas; Heading into the 1980 election and doing research surveys on the election; How the phone surveys were conducted; His experiences in the 1970s; How his company changed as it grew; reflecting on his life
Access Information
Original Recording Format: born digital
Recording Format Notes: patrons may listen to audio in our reading room
Transcript: transcript available on dspace
Related Interview: Tarrance, Lance 2025-06-10; Tarrance, Lance 2025-05-23
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