Difference between revisions of "Cook, Richard 1972-05-31"
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| − | + | Richard Cook, advertising manager for the Lubbock Avalanche-Journal, reviews his career and discusses the newspaper’s changing and constant factors in its advertising policies. | |
==General Interview Information== | ==General Interview Information== | ||
| − | '''Interviewee Name:''' | + | '''Interviewee Name:''' Richard Cook |
'''Additional Parties Recorded:''' | '''Additional Parties Recorded:''' | ||
| − | '''Date:''' | + | '''Date:''' May 31, 1972 |
| − | '''Location:''' | + | '''Location:''' Lubbock, Texas |
| − | '''Interviewer:''' | + | '''Interviewer:''' Dee Powell |
| − | '''Length:''' | + | '''Length:''' 30 minutes |
| Line 19: | Line 19: | ||
'''Tape 1, Side 1:''' | '''Tape 1, Side 1:''' | ||
| − | + | Brief review of career, | |
| + | Discussion of "retail" or "display" advertising, | ||
| + | Hemphill-Wells "preferential" treatment explained, | ||
| + | Recalls World War II experiences, | ||
| + | Effects of discount stores on growth of shopping centers cited, | ||
| + | Present advertising rates given, | ||
| + | Estimates number of accounts, | ||
| + | Practice of "Trading out" mentioned, | ||
| + | Notes advertising policy changes, | ||
| + | Changes in design recounted, | ||
| + | "Coop" advertising discussed, | ||
| + | Examines policy concerning x-rated movies and liquor ads | ||
<br> | <br> | ||
'''Tape 1, Side 2:''' | '''Tape 1, Side 2:''' | ||
| − | + | Blank | |
<br> | <br> | ||
| Line 44: | Line 55: | ||
{{UsageStatement}} | {{UsageStatement}} | ||
| − | [[Category: Needs Review ]] | + | [[Category: Needs Review ]] [[Category: SWC Interviews]] [[Category: 1970s]] [[Category: Newspapers]] [[Category: Journalism]] [[Category: Lubbock, Texas]] |
Latest revision as of 19:24, 17 June 2019
Richard Cook, advertising manager for the Lubbock Avalanche-Journal, reviews his career and discusses the newspaper’s changing and constant factors in its advertising policies.
General Interview Information
Interviewee Name: Richard Cook
Additional Parties Recorded:
Date: May 31, 1972
Location: Lubbock, Texas
Interviewer: Dee Powell
Length: 30 minutes
Abstract
Tape 1, Side 1:
Brief review of career,
Discussion of "retail" or "display" advertising,
Hemphill-Wells "preferential" treatment explained,
Recalls World War II experiences,
Effects of discount stores on growth of shopping centers cited,
Present advertising rates given,
Estimates number of accounts,
Practice of "Trading out" mentioned,
Notes advertising policy changes,
Changes in design recounted,
"Coop" advertising discussed,
Examines policy concerning x-rated movies and liquor ads
Tape 1, Side 2:
Blank
Range Dates:
Bulk Dates:
Access Information
Original Recording Format:
Recording Format Notes:
Transcript:
Thank you for your interest in this oral history interview. Our oral history collection is available to patrons in the Southwest Collection's Reading Room, located on the campus of Texas Tech University. For reading room hours, visit our website. Please contact Reference Staff at least one week prior to your visit to ensure the oral history you are interested in will be available. Due to copyright issues, duplications of our oral histories can only be made for family members. If an oral history transcript has been made available online, the link will be provided on this page. More information on accessing our oral histories is located here. Preferred citation style can be found here.
