Cook, Richard 1972-05-31

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Richard Cook, advertising manager for the Lubbock Avalanche-Journal, reviews his career and discusses the newspaper’s changing and constant factors in its advertising policies.

General Interview Information

Interviewee Name: Richard Cook

Additional Parties Recorded:

Date: May 31, 1972

Location: Lubbock, Texas

Interviewer: Dee Powell

Length: 30 minutes


Tape 1, Side 1: Brief review of career, Discussion of "retail" or "display" advertising, Hemphill-Wells "preferential" treatment explained, Recalls World War II experiences, Effects of discount stores on growth of shopping centers cited, Present advertising rates given, Estimates number of accounts, Practice of "Trading out" mentioned, Notes advertising policy changes, Changes in design recounted, "Coop" advertising discussed, Examines policy concerning x-rated movies and liquor ads

Tape 1, Side 2: Blank

Range Dates:

Bulk Dates:

Access Information

Original Recording Format:

Recording Format Notes:


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