Horton, Jerry 1969-12-03
Jerry Horton conducts a conference devoted to university fundraising organizations and techniques. Note: Poor recording quality makes listening very difficult.
General Interview Information
Interviewee Name: Jerry Horton
Additional Parties Recorded:
Date: December 3, 1969
Location: Lubbock, Texas
Interviewer: AAC Conference
Length: 1 hour, 15 minutes
Abstract
Tape 1, Side 1: [Inaudible],
College parents’ organization,
Services,
Fund raising,
Appeals,
Parents’ Day,
Formation,
Similar to alumni association,
[Inaudible],
Fund development programs,
Determining potential donors.
Tape 1, Side 2: Fund development programs (continued),
Involvement with school,
[Inaudible],
Solicitation methods,
Failure to ask for money,
Organizational giving (foundations),
[Inaudible],
Preparation of approach,
Appeal methods,
[Inaudible],
Development personnel effectiveness.
Tape 2, Side 1: Organizational giving (continued),
Development personnel effectiveness (continued),
Motivation,
Foundation research,
Administration and faculty resources,
Contacts with foundations,
Information as an aid to fund raising.
Tape 2, Side 2: Blank
Range Dates: 1963-1969
Bulk Dates: 1969
Access Information
Original Recording Format:
Recording Format Notes:
Transcript:
Thank you for your interest in this oral history interview. Our oral history collection is available to patrons in the Southwest Collection's Reading Room, located on the campus of Texas Tech University. For reading room hours, visit our website. Please contact Reference Staff at least one week prior to your visit to ensure the oral history you are interested in will be available. Due to copyright issues, duplications of our oral histories can only be made for family members. If an oral history transcript has been made available online, the link will be provided on this page. More information on accessing our oral histories is located here. Preferred citation style can be found here.
